About me

Pragya Yadav

Designer with experience in e-learning, accessibility, and human-centred design, focused on creating inclusive, intuitive digital experiences that work for diverse users. I approach design with a strong emphasis on empathy, usability, and clarity, ensuring that solutions are not only visually engaging but also functional and accessible.

My work spans the end-to-end design process, from research and ideation to interaction design and refinement, with a particular interest in designing learning experiences that are engaging, equitable, and effective. I actively consider accessibility standards and inclusive design principles to ensure digital products are usable by people of all abilities.

what I can do for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

Discover My Journey in Design

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.

Creative Art Director

NovaWorks Agency

2023 - Present

Creative Art Director

NovaWorks Agency

2023 - Present

Creative Art Director

NovaWorks Agency

2023 - Present

Senior UI/UX Designer

BrightLabs Digital

2020 - 2023

Senior UI/UX Designer

BrightLabs Digital

2020 - 2023

Senior UI/UX Designer

BrightLabs Digital

2020 - 2023

Graphic Designer I

ansrsource

2018 - 2020

Graphic Designer I

ansrsource

2018 - 2020

Graphic Designer I

ansrsource

2018 - 2020

Graphic Designer Contract

ansrsource

2018 - 2019

Graphic Designer Contract

ansrsource

2018 - 2019

Graphic Designer Contract

ansrsource

2018 - 2019

© 2025 Pragya Yadav. All rights reserved.

© 2025 Pragya Yadav. All rights reserved.